The role of social processes to create knowledge in investing in marketing opportunities an analytical study of the opinions of a sample of workers in a group of aluminum PVC factories – Kirkuk

Abstract

The aim of the research is to identify the role of social processes to create knowledge in investing marketing opportunities for the factories investigated through an analytical study of the opinions of a sample of workers in the group of aluminum PVC factories - Kirkuk, which was chosen as a field for study. (Morkan) with (140) forms, of which (131) are valid for analysis and were analyzed using (SPSSv.25) and (AMOS V.25).

       The research found that there is a correlation and a moral effect of social processes to create knowledge in investing in marketing opportunities. The research recommends the need to pay attention to social processes to create knowledge to ensure access to continuous innovation and creativity by investing opportunities, which contributes to improving the competitive position of the factories surveyed.