Using augmented reality technologies for remote maintenance operations to improve marketing performance Applied research in the General Company for Automotive and Equipment Manufacturing/Babylon

Abstract

The use of smart tools and discovering problems in industry is an imperative necessity to avoid breakdowns in production equipment and improve the marketing performance of the company’s outputs through after-sales services. This requires developing advanced programs to maintain them, and the current research seeks to address this challenge by supporting maintenance operations using augmented reality technologies, through... Establishing direct communication channels between technicians or customers and remote experts, enabling maintenance experts to provide support and assistance to machine operators at their sites and contribute to reducing the time required for repair, travel time and diagnosis, by adopting cloud-based communications. The practical aspect has been applied in the General Company for the Automotive Industry And Equipment/Babylon, and in light of analyzing the answers of the research sample consisting of (207) workers in the car assembly line and maintenance workers inside and outside the site, by adopting statistical programs such as (SPSS V26, AMOS V24) to demonstrate correlation and influence relationships, the researchers reached a set of conclusions, the most important of which is the presence There is a correlation and impact relationship between remote maintenance using augmented reality, if adopted, and the company’s marketing performance at a level of statistical significance (α>0.05). The research results also indicated the absence of a multi-level training program for workers, which caused a low level of maintenance services provided to customers within And outside the company, the time for completing maintenance tasks can be reduced by adopting augmented reality technologies that facilitate remote communication with relevant parties. Therefore, the research recommends adopting training programs and establishing communication channels between all parties by adopting this technology