The role of effective manufacturing strategy in achieving sustainable competitive advantage

Abstract

The business environment in the current era is witnessing a great and remarkable development in the means, methods and techniques of production, as the volume of production expanded and the products became more complex and diversified, and as a result, the demands of customers became constantly changing and diversified, and for this, an agile manufacturing strategy appeared that seeks to provide a high degree of flexibility and ability to Responding to the requirements of customers, and the research aims to demonstrate the role that the agile manufacturing strategy plays in achieving sustainable competitive advantages for economic units represented in reducing the cost of products, and the time for products to reach customers. Implementation of a number of modern strategic costing techniques represented by product life cycle costing technology, activity-based costing technology, target costing technology and activity-based management technology. In addition to the weak competitive positions of this sector compared to the domestic sector industrial in the countries of the world, and the State Company for the manufacture of cars and equipment / battery factory was selected as a sample for research, to implement the agile manufacturing strategy.

The researcher has followed two approaches, the deductive approach and the inductive approach, in enriching both sides of the theoretical and practical research. In the business environment, in addition to the fact that the implementation of the agile manufacturing strategy contributes to achieving sustainable competitive advantage