Strategic intelligence and its impact on Mystery marketing for commercial banks An exploratory study in a sample of private banks in the Middle Euphrates region

Abstract

This study aimed to identify the independent variable strategic intelligence with its dimensions (foresight, organized thinking, future vision, motivation, partnership) and its impact on mystery marketing variable adopted in its dimensions (request for information, customer experience, meetings and customer welcome, presentation, customer follow-up activity, customer data protection, customer needs identification), through an applied study on Iraqi private banks in the Middle Euphrates region, from the point of view of workers in The upper and middle administrative levels, numbering (100) managers working in private banks study sample, and the problem of the study revolves around the main question: strategic intelligence and its impact on Mystery  marketing in private banks study sample, The researcher adopted a hypothetical scheme of the study through which the objectives of the study and its hypotheses were determined, and this study is considered one of the field studies, in which the researcher followed the descriptive analytical method, and this study was relied on two types of information sources, secondary sources and primary sources, and the researcher designed a linear questionnaire that serves the variables of the study, and statistical methods were used (confirmatory factor analysis, standard deviation, weighted arithmetic mean, coefficient of variation)

within the statistical program for the social sciences (SPSS v 26) in the processing of data obtained through the field study of the sample studied. The study reached a number of results, including: the existence of the impact of strategic intelligence The impact of strategic intelligence in its dimensions on Mystery  marketing in private banks The study sample, and the study recommended the need to enhance strategic intelligence practices among managers and workers at senior management levels operating in Iraq due to its clear impact on Mystery  marketing in private banks in Iraq in order to improve the quality of services and prepare for any changes that occur in the banking environment