Behavioral Integration and Its Impact on Organizational Readiness "A Survey Study of a Number of Private Universities in Baghdad

Abstract

This study aims to determine the impact of behavioral integration on achieving organizational readiness and to determine the extent of its adoption by senior management in the service sector, represented by (private universities) in Baghdad. This is achieved by identifying the impact of the dimensions of behavioral integration, represented by (cooperative behavior, information exchange, and shared decision-making), on organizational readiness (cognitive and emotional dimensions) for those at the level of (dean of the college, assistant dean of the college, head of department, department and division heads, and unit head). The problem of the study lies in the fact that many organizations, including private universities, face some problems related to how to increase the efficiency of the services provided to improve their returns, how to invest funds and reduce unnecessary costs that do not lead to improved educational and academic performance, how to achieve growth in the rate of technological modernization, and how to provide a suitable educational environment for its students characterized by ethical values ​​and commitment to organizational goals. The importance of the study is evident in the application of behavioral integration to field studies in the private universities sector in an attempt to employ modern management methods to achieve organizational readiness. The study followed the descriptive-analytical approach, using a questionnaire and personal interviews to collect data. Statistical methods were also used, including, descriptive statistics, simple regression coefficient, and multiple regression analysis, using AMOS v2.23 and SPSS v2.28. The study reached a number of results, the most important of which are: The results indicated that behavioral integration has a direct impact on achieving organizational readiness.