The links between dairy supply chains and shoppers’ actions in convenience stores in Baghdad governorate

Abstract

The research seeks to test the relationship between dairy supply chains and shoppers' behavior in convenience stores in Baghdad Governorate. The research sample was selected by random sampling method consisting of (98) workers in convenience stores, and the questionnaire was relied upon as the main tool to obtain the research data, which was prepared based on a number of ready-made scales after modifying them to suit the Iraqi environment. To test the validity of the hypotheses and answer the research questions, the descriptive analytical method and statistical tests were used, including: arithmetic mean, standard deviation, percentages and frequencies and Pearson's correlation coefficient, and based on the statistical program (SPSS. V.28),The research reached a set of conclusions, the most important of which is that improving dairy supply chains through information exchange, integration, coordination, and rapid response to market needs can contribute significantly to improving shoppers’ behavior and increasing the effectiveness of convenience stores in Baghdad Governorate