The role of digital advertising in promoting marketing services: An analytical study of the opinions of a sample of sales department employees at Chinese car companies in the city of Mosul

Abstract

     The research focuses on exploring the role of digital advertising in promoting marketing services for Chinese car companies in the city of Mosul, through studying its various means, namely social media platforms, mobile applications, and digital content marketing, The research problem was embodied in the following main question: What is the role of digital adverting in promoting marketing services? In light of this, two main hypotheses were formulated to achieve the research objectives. The research community consisted of employees in the sales departments of Chinese car companies in the city of Mosul, while the research sample consisted of 40 individuals working in the companies under study. A descriptive analytical approach was adopted , and a questionnaire was used as a tool to collect data, which was analysed using the statistical analysis programme SPSS V26. In light of the analysis results, a number of conclusions were reached , the most important of which is that social media platforms such as Facebook and Instagram are the most popular and successful among digital platform in providing marketing services such as maintenance offers , discounts , and add-ons in an attractive visual manner.