The role of the ethical climate in enhancing organizational reputation an exploratory study of the opinions of a sample of doctors and patients admitted to Salah El-Din General Hospital

Abstract

Perhaps one of the important things that determines the extent to which organizations in the health sector are able to survive in the business world, and maintain their position in the market in light of the challenges of the times, is the extent of their ability to maintain the positive impressions and perceptions of stakeholders towards the products they offer during a certain period of time. This depends on the existence of a leadership that adopts ethical behaviors that would establish and form an organizational climate dominated by ethical values, so the study aimed mainly to determine the nature of the relationship to the influence of the independent variable (ethical climate) on the approved variable (organizational reputation) in Salah al-Din General Hospital, and the problem of the study was The main question, which is what is the role of the ethical climate in enhancing organizational reputation? The study adopted the (descriptive-analytical) approach in order to interpret and analyze the data used. It also took the questionnaire as a tool for collecting data related to the sample studied, and in order to achieve its objectives, and provide accurate answers to its questions, (142) questionnaires were distributed in a random way to doctors and patients in the hospital. The surveyed hospital, from which (97) were recovered, and the number of questionnaires valid for statistical analysis was (75).

The study reached a set of conclusions, perhaps the most prominent of which are: the existence of a direct effect of the ethical climate in enhancing the organizational reputation, as well as the existence of a correlation relationship between the moral climate prevailing in the organization and the organizational reputation from the point of view of the sample members in the hospital in question. In light of these conclusions, the study identified a set of recommendations Which are realistic solutions to the problem of the study, and perhaps in the forefront: the necessity of the hospital leaders in question to pay attention to creating a work climate in which moral values ​​prevail through the adoption of ethical practices and behaviors, which is positively reflected in strengthening the organizational reputation.