Innovation Behavior And Their Impact In Customer Satisfaction/An analytical study of a sample of managers of first-class

Abstract

The study dealt with the dimensions of creative behavior represented in (originality, fluency, flexibility, cognition and problem solving) In raising the level of guest satisfaction, the study community was represented by the first-class hotels in Erbil, which numbered (6) hotels, In order to verify the validity of the hypotheses, the sample was selected from the managers of these hotels, as they are part of the research community, to verify the validity of the assumptions or not, as the number of managers reached (60) managers, (50) managers were selected as a sample, The questionnaire was relied on as a tool for collecting the necessary data, and the study included two main hypotheses, which were subjected to statistical analysis, and a set of conclusions was reached, the most important of which is the existence of a significant correlation between the dimensions of the independent variable (originality and perception of details) and guest satisfaction, and in turn formed the relationship between the behavior Creative and guest satisfaction according to the opinions of the sample, which led to the recommendation to think in different ways and not to be intolerant of a restricted idea or method to ensure the achievement, generation and adaptation of ideas, identifying problems, identifying weaknesses and addressing them with guest suggestions through a system to measure and monitor guest satisfaction.