Banking Marketing Strategies And Their Impact On Customer Behavior Modeling An exploratory study analyzing a sample of managers of Al-Rafidain and Al-Rasheed Banks in Dhi Qar Governorate

Abstract

The Purpose Of This Research Is To Find Out The Relationship Between Banking Marketing Strategies And Customer Behavior Modeling, In Rafidain Bank (Nile Branch, Ur Branch, Al-Rifai Branch, Al-Fajr Branch, Al-Qala’a Branch, Al-Chabaish Branch, Al-Nasr Branch) And Al-Rasheed Bank Represented By (Al-Gharraf Branch, Al-Nasr Branch). Arido, Shatrah Branch) In Dhi Qar Governorate, Which Leads To Gaining The Largest Possible Segment Of Customers When Providing Banking Services With High Efficiency And Speed Of Submission. The Importance Of The Research Focuses On How The Same Banks Research Planning Their Banking Marketing Strategies To Find A Customer With High Loyalty Through It, Banks Can Maintain Existing Customers, And It Also Contributes To Addressing A Real Problem That Directly Affects The Banking Sector In The Relationship Between Banking Marketing Strategies And Customer Behavior Modeling. The Questionnaire Was Used In Data Collection, As (166) Forms Were Distributed To Bank Managers And Heads Of Departments And Administrative Units In The Same Banks. ) Form .

    As For The Most Important Results That Have Been Reached, The Issue Of Banking Marketing Strategies Is One Of The Contemporary Issues That Works To Find And Choose A Distinct Strategy In Different Areas Of Life, And That Its Basis And Features Are Closely Related To Rethinking And Working On Self-Development On A Continuous Basis As A Result Of Changing Surrounding Conditions. Customer Behavior Modeling Has Important Dimensions That Embodied Its Direct Impact In Formulating, Understanding, Implementing And Evaluating The Strategy Of Business Organizations At Various Levels, And Was Adopted In Facing The Factors Chosen By The Work Environment And Marketing Strategies, And In A Manner That Supports The Competitive Advantage Of The Bank By Focusing On Customer Needs As Well As Market Knowledge, Experiences And Skills To Create Value In Addition To It,, As It Became Clear Through The Statistical Analysis And Field Coexistence Of The Researcher That The Banking Leaders Are Interested In The Targeted Marketing Operations Towards The Customer And Strive To Understand The Best Characteristics Of Their Customer Base, And The Research Sample Focused On The Importance Of Growth Strategies, If It Obtained The Highest Homogeneity In The Answer, And Most Of Them Agreed On The Importance Of Putting Integrated Strategic Plans And Tactics That Are Consistent With The Functions Performed By The Bank In Order To Excel In The Field It Has Been Concluded That There Is A Positive And Moral Correlation Between Banking Marketing Strategies And Customer Behavior Modeling, And It Is Necessary To Focus On Studying Customer Behavior Modeling In Terms Of The Customer’s Importance To Banks, And Most Of Them Compete To Get The Largest Segment Of Customers, And Here It Is Their Responsibility To Know The Behaviors, Psychology And Personality Of The Customer In A Way Very Accurate.