Multicultural marketing and its role in modeling customer behavior Analytical research for the opinions of a sample of workers in the city of Sayed Al-Awsiya for visitors in the Holy Karbala Governorate

Abstract

The current research aims to identify the nature of the relationship between multicultural marketing and customer behavior modeling through a survey of the opinions of a sample of workers in the city of Sayed Al-Awsiya for visitors in the holy province of Karbala. nd the most important problem the city was facing is the weakness of marketing campaigns, which leads to a loss of profitability and competitive advantage. Therefore, it is necessary to model the behavior of these customers because they consider the future value of the market. To achieve this goal, (60) questionnaires were distributed, and after analyzing them statistically, the results of the research concluded that there is a correlation between multicultural marketing and customer behavior modeling, as well as the presence of a significant effect of multicultural marketing on customer behavior modeling, and based on that, the research reached many conclusions and recommendations. The most important of them is that the city of the master of guardians for visitors is interested in multicultural marketing and works to achieve what they desire, Providing services that suit all tastes of customers of different nationalities, and modeling their behavior to suit their needs and desires. The most important recommendation is to know the strengths and weaknesses, to find quick solutions to the problems faced by customers due to different languages, customs and traditions, and to listen to customers’ complaints correctly and ensure their solution, by placing individuals with the ability and experience to deal with customers’ moods and absorb their anger.