Effect of strengths on opportunities to achieve sustainable competitive advantage

Abstract

 In this research, we discuss the strategic analysis and highlight the strengths in the internal environment of the institution, which invests to achieve the objectives of the institution and to know the appropriate opportunities in the external environment of the institution to invest in its favor, As these opportunities are a medium through which the strengths of the organization are enhanced to face competitors and achieve sustainable competition, and by using data for a sample of commercial banks in the Middle Euphrates region, and knowing the availability of appropriate opportunities in banking institutions and the strengths in which they are available to achieve a sustainable competitive advantage appropriate to its capabilities and potentials, which enables the institution to excel in its field of specialization by constantly presenting the different and unique to its customers and the best of its competitors .

 The research reached a set of conclusions, the most important of which are: Banking institutions are affected by internal factors represented by strengths and external factors of opportunities as a mediator to enhance strengths and face competition and competitors, The research concluded with a set of recommendations, the most important of which were: the need to strengthen the strengths within the institution by knowing the appropriate opportunities and exploiting them correctly to reach the success of the institution and face market competition.