he integration of the Kano model and the deployment of the sustainable quality function in achieving value for the customer

Abstract

The research aims at integrating the Kano model with the sustainable quality function deployment tool to draw attention towards the second dimension of customer requirements that the Kano model came with, and it is what delights the customer, and not focusing only on the basic requirements, as the first matrix of the quality job posting tool is supported ( Voice of the customer) with information that is rarely obtained in its traditional situation, and also made it sustainable by introducing social and environmental requirements as well as economic and including them when designing and developing the product to generate and achieve value for the customer. The most important of them is that the integration of the Kano model with the sustainable quality function deployment tool will classify the customers’ requirements within the first matrix of the quality function deployment tool according to the dimensions of the Kano model. , as reached by I urge a number of recommendations, including the economic unit to adopt the application of the Kano model with the tool of spreading the sustainable quality function because it allows manufacturers and designers to move towards innovation and continuous thinking to find advantages that do not exist in competing products, as well as the use of sustainable materials to maintain sustainable development of products..