The role of strategic vigilance in enhancing sustainable organizational performance through the mediating role of strategic renewal. Analytical research for a sample of workers in Pepsi-Cola Company

Abstract

In light of the rapid globalization and advanced technology that forced organizations to strive to achieve continuous improvement in their operations, whether production or service, and to try to keep pace with the change made by all other competing organizations. Therefore, The research problem started through intellectual questions to know the extent of the impact of strategic vigilance on sustainable organizational performance through the mediating role of strategic renewal. many of these organizations seek to advance their strategies with the latest methods and strategies. Hence, the aim of the current research is to strengthen the relationship between strategic vigilance in its dimensions and sustainable organizational performance in its dimensions through the mediating role of strategic renewal in its dimensions, the application sample included a sample of employees of the Pepsi-Cola Company in Karbala. The questionnaire was relied on as an instrument for data collection, as the sample included (180) respondents in the various departments, divisions and units of the company, as well as reliance on the Statistical Package for Social Sciences (SPSS V.25) in analyzing both the relationship and the effect between the research variables. One of the most important conclusions reached by the current research is that the existence of strategic renewal concepts can indirectly enhance the relationship between strategic vigilance and sustainable organizational performance. The research recommended several recommendations, most notably the urge towards providing an appropriate work environment according to an effective management system that increases the desire of workers to participate in the company.