The role of marketing integrity in enhancing customer experience management An analytical study of the opinions of a sample of managers of telecommunications companies in Iraq

Abstract

The study mainly aims to determine the role of marketing integrity in enhancing customer experience management at the level of a sample of telecommunications companies in Iraq, based on a main problem diagnosed with several questions that included the extent to which the influence and interactive relationships between variables are perceived in the field, and to root the philosophical foundations, the study adopted a model(Xiao, 2010)  to measure marketing integrity, which includes six dimensions (  Sincerity, honesty, Cordiality , trust, Goodwill ,To follow the law 

 and a model (Stein, 2015) to measure customer experience management, which  included Five dimensions (the sensory dimension, the cognitive dimension, the perceptual dimension, the physical dimension, the social dimension). The questionnaire was used as a main tool in collecting data and information for the study, as well as some personal interviews with the sample members who were represented by a group of leaders and followers in companies. The study sample amounted to Their number is (160).