The impact of intellectual capital dimensions on improving the competitive advantage of telecommunications companies in Baghdad and Diyala governorates A field study for telecommunications companies, La Asiacell as a model

Abstract

The research aims to confirm the importance of intellectual capital and its impact on the competitive advantage in telecommunications companies in Baghdad and Diyala, as well as to identify intellectual capital and the concept of competitive advantage, and to clarify the relationship between intellectual capital and the competitive advantage of those companies. A questionnaire was then distributed to the employees of telecommunications companies in Baghdad and Diyala, as the number of distributed questionnaires was (70), and the factorial and confirmatory validity tests were used, depending on the statistical analysis program AMOS 19.

In addition to statistical tests such as arithmetic averages and standard deviations, and the statistical test (t test) to analyze results and test hypotheses, and in the end a set of conclusions and recommendations that can serve telecom companies were reviewed, and one of the most important findings of the research is the existence of a statistically significant correlation Between each of the (intellectual) capital with its branches and the competitive advantage, and the most important recommendations of this research are the following:

Telecom companies should deal with intellectual capital as an important and strategic resource for the company, and it must be constantly preserved because it is an effective element in the development of companies, and emphasizing the importance of its role in the success of the competitive company and achieving competitive advantage, especially in light of the information revolution.

The competitive advantage is achieved through strategic planning of intellectual capital through the proper management of human and material resources towards the success of these companies.