The Impact of Strategic Awareness on Organizational Excellence: An Analytical and Descriptive Study at the University of Baghdad and the University of Technology

Abstract

: This study aims to determine the impact of strategic awareness on organizational excellence and to know the extent of adoption of the concepts of strategic awareness by the two universities (Baghdad - Technological) at various administrative levels by identifying the extent of the impact of the dimensions of strategic awareness represented by (competitive awareness, awareness of strategic goals, awareness of service provision) on the dimensions of organizational excellence represented by (excellence in human resources, excellence in service provision, excellence in organizational culture). The opinions of the study sample were taken from the employees in the presidency of the two universities at various administrative levels, where the size of the total study community was (687), and the size of the sample valid for statistical analysis at the University of Baghdad was (85), and the size of the sample valid for statistical analysis at the University of Technology was (146). The descriptive analytical approach was relied upon, and the questionnaire was used as a tool in collecting data. For the purpose of analysis and statistical processing, a set of programs represented by (SPSS V.28) were used. The study reached a set of results, the most important of which is the presence of an impact of strategic awareness on organizational excellence, and there are no differences between the averages at the two universities in strategic awareness, with preference given to the University of Technology. There are differences between the averages at the two universities in organizational excellence, with preference given to the University of Technology. The results of the statistical analysis proved that the two universities have a level of interest in the study variables, and this confirms the distinction of the two universities for their entry into the global classifications.