The application of the quality function diffusion technique to improve product quality from a sustainable development perspective

Abstract

The research aims to demonstrate the impact of the dimensions (economic, social and environmental) in enhancing the quality of the product in the research sample and to identify the level of influence of these dimensions in the research sample to measure the fulfillment of the requirements of sustainability in it and to help increase the awareness of customers in moving towards choosing sustainable products that have the least negative impact on those dimensions.
For the purpose of achieving the objectives and hypotheses of the research, Karbala Cement Factory was selected as a sample for the research and by adopting a questionnaire designed to know the requirements of customers to translate them within the QFD Quality Function Deployment Tool, which gives a clear picture of the requirements that must be taken into account to improve the quality of the product and as a result enhance the value of the customer, with a focus on the characteristics and features that must be available In the product to be of high value to the customer
The researcher has reached a set of conclusions, perhaps the most important of which confirms that the intensity of competition has made companies work to put the customer’s voice as their first concern to know what he wants from the requirements for the purpose of providing them in the product and in a way that reflects the achievement of the goal of improving product quality.
Keywords: sustainability, dimensions of sustainable development, product quality, QFD